In the News

Received a nice note about my August article in the September Costco Connection, Member Comments, from Kirk Hazlett in Tampa, FL. Thank you, Kirk!

Excellent article by Mark Lusky ("Building loyalty," August 2020) on communicating during the current COVID-19 (I would suggest any) crisis. Your public-whether they be pur­chasers of your products, consumers of your services or participants in your activities-want and deserve your heartfelt communication.

Lessons learned from years of public relations practice: Be honest. Be real. Be sincere. The public that relies on you in one way or another will be reassured that you truly care about them and will continue to turn to you for their needs, whatever they may be."

Kirk Hazlett, Tampa, Florida