Wordsmith

“Mark is that rare writer who can take complicated topics and tease out the most important points in a way that is engaging for the reader."
Peter Renton
Founder of Lend Academy Media

Storyteller

"Mark is a writing genius! He has the uncanny skill of standing in the shoes of the target audience while coming from the mind of the client."
Kathie Blea
In Contact

Author

"Great insight. Excellent book. I look forward to reading future works from the talented Mr. Lusky."
From McCoy review via Amazon
on A Wandering, Wondering Jew
Well-written, well-conceived thought leadership content—articles, blogposts, whitepapers, ebooks, presentations, videos and the like—offers value to customers and viewers, and can help the thought leader build credibility, influence and profits. It also can help make the planet a better place by offering heartfelt—even soul-felt—insights, tips and how-to advice.

This presentation by Mark Lusky looks at reasons for creating thought leadership content, addresses outcomes, and offers tips to start or expand these efforts.

The Happy Curmudgeon Blog   Empowering People to Speak Up and Speak Out!

Back to borrowing a page from Simon & Garfunkel’s 59th Street Bridge Song (Feelin’ Groovy): “Slow down, you move too fast. You got to make the morning last.” It’s time to reassess our “immediate gratification-on-steroids culture.” The more companies speed up such processes as fulfillment and delivery, the more they risk not meeting commitments. In the rush to out-compete everyone, companies are offering hours instead of days or even weeks to get that latest-and-greatest item from the factory to front door. In some cases, it’s raising expectations to often unsustainable levels. When expectations are not met, frustration and disappointment follow. That’s not a good place to be in the customer service world.
Jeff Bezos: Here’s how to lose a loyal customer
I hadn’t planned to write this post, but Amazon’s batting zero this week inspired (and infuriated) me. Recently, I wrote a post about how Amazon needs to slow down fulfillment and delivery to ensure keeping its commitments.

Well, this week alone they’ve missed multiple delivery deadlines. The first time was evidently some snafu between the carrier facility and driver. The latest involved an attempted delivery where the driver didn’t leave the package because he couldn’t gain entry to my building mail room. (Long ago, I had instructed that it’s okay to leave packages in the unsecured foyer if needed. And, packages have shown up there.)

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Lusky combines the skills of a veteran editor/reporter, onetime marketing director for Ringling Bros. and Barnum & Bailey Circus, and 37+ years as head honcho of his own marketing communications firm to get that story right, right out of the gate.
I’ve got great word-of-mouth. Why do anything else?
Companies accustomed to getting enough business from referrals, reviews and word-of-mouth supporting their solid customer service often forget to address the flip side of the coin: What am I leaving on the table by not marketing proactively?
Mark Lusky tells your story.
On your terms, in your voice, from many different perspectives and sources—in the way you want to be known in the marketplace. It’s a whole lot more than “content development.” It’s the ability to interview, interpret, and intuit how your brand is represented “out there.”
Telling your story credibly
​Fit to print vs. print to fit. What’s the difference? ​
​A little extra bit of encouragement or support (or lack thereof) can make all the difference between a positive and negative experience—and a corresponding thumbs-up or thumbs-down review. When it comes to customer service, those little details can make or break a company.

Published Works by Mark Lusky

Don't Get Mad, Get Leverage

"Great tips. Keep your dignity intact with these insightful suggestions for solving most customer service dilemmas successfully."
YogaCowgirl review on Amazon for Don't Get Mad, Get Leverage
Many companies proclaim that customer satisfaction is their top priority, but how many of those companies actually do more than talk the talk? The authors have had their own customer service nightmares, but unlike many people, they were not willing to simply go quietly, complaining to friends and family or taking their business elsewhere...

A Wandering, Wondering Jew, Story of Enlightenment on a budget

"Good in-depth thinking... Much food for thought about wealthy versus middle class and how we are taken advantage of... Sense of humor despite serious issues."
Dennis Freese review on Amazon for A Wandering, Wondering Jew: Story of enlightenment on a budget
A book about the goodness and desire to do good that resides in all of us—everyman, everywoman, everychild. In these times of great stress on so many levels, we need a sanctuary, an oasis, a respite more than ever. The answer lies in…each other...