"Customer engagement is getting your customers or clients to trust you, to believe in you, to like you, and therefore to do business with you. Marketing is letting the world know about it—so that they, too, can check you out."
Core Values at the Heart of Good Marketing
“Customer service is the new marketing. People have lost their faith in gimmicky and overstated mass marketing campaigns and place more stock today in what they experience directly with your company…”
-Micah Solomon, forbes.com |
Put Content on a Pedestal and Tell Your Story!
“Telling stories is one of the most powerful means that leaders have to influence, teach, and inspire… storytelling forges connections among people, and between people and ideas.”
–Vanessa Boris, harvardbusiness.org |
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Lacking Marketing Focus and Motivation?
"In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing."
-Theodore Roosevelt. |
As the world keeps revolving and changing, it’s critical to evolve with it. However, it’s also vital to understand that many of today’s “big reveals” are traditional ideas propagated on steroids.
"I can’t say enough about Mark and his service. We’ve collaborated on both simple and complex work. Mark has become an integral part of my team of partners providing my clients, network and audience with well written content. I not only value Mark’s skill and expertise in his craft, but also his guidance and ability to create cohesion across multiple streams of thought."
