“By itself, content is only words on a page. Its value derives from telling and amplifying a compelling story in a way that influences and engages.”
MARK LUSKY
“By itself, content is only words on a page. Its value derives from telling and amplifying a compelling story in a way that influences and engages.”
MARK LUSKY
I have been working with Mark Lusky at Mark Lusky Communications for several months now and I can’t say enough about Mark and his service. Mark has a unique ability to take rough ideas, concepts and draft content and turn it into a work of art, yet keeping the style and intent of me, the original writer. We’ve collaborated on both simple and complex work. Mark has become an integral part of my team of partners providing my clients, network and audience with well written content. I not only value Mark’s skill and expertise in his craft, but also his guidance and ability to create cohesion across multiple streams of thought. And most importantly, Mark helps me leverage and amplify the writings of a not so great writer to the maximum extent possible, allowing me to save time and energy.
- Bob Paden, The Growth Coach
“Customer Engagement” is getting your customers/clients to trust you, to believe in you, to like you, and therefore to do business with you. And then letting the world know about it—so that they, too, can check you out.
As the world keeps revolving, it’s critical to evolve with it. However, it’s also vital to understand that many of today’s “big reveals” are traditional ideas propagated on steroids.
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Instead of the centuries-old intimate marketplace, there’s a whole world that can hear and see your message. And many ways to ascertain your preferences and pain points through technological triage.
But, the essence of that message is the same as it’s always been.
And that’s where Mark Lusky Communications comes in. |
Got something to say? Let us help you tell your story. |
Thoughts on Customer Service
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A key tenet of successful customer service is the level of emotional intelligence or ignorance that prevails. This pervades all facets of customer service, but one where much improvement is needed is the written word. Especially now, amid major stress, anger, and frustration, corporate America could do itself proud by communicating positively and supportively. Instead, it appears often that the level of human angst also permeates the tone of written communications. Companies wanting to up their level of customer service need to look at toning down harsh communications.
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The Happy Curmudgeon Blog Empowering People to Speak Up and Speak Out!
Mark Lusky aka The Happy Curmudgeon
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Emotional intelligence prevails when system glitch surfaces at Amazon
A couple weeks back, I ordered two items on Amazon. When the delivery failed, I requested and immediately received a full refund. I re-ordered the items. Two days later, the “undeliverable” items showed up.
I likely could have kept quiet and gotten everything free. Instead, I called and explained the situation... READ MORE |
