“By itself, content is only words on a page. Its value derives from telling and amplifying a compelling story in a way that influences and engages.”
MARK LUSKY
“By itself, content is only words on a page. Its value derives from telling and amplifying a compelling story in a way that influences and engages.”
MARK LUSKY
I have been working with Mark Lusky at Mark Lusky Communications for several months now and I can’t say enough about Mark and his service. Mark has a unique ability to take rough ideas, concepts and draft content and turn it into a work of art, yet keeping the style and intent of me, the original writer. We’ve collaborated on both simple and complex work. Mark has become an integral part of my team of partners providing my clients, network and audience with well written content. I not only value Mark’s skill and expertise in his craft, but also his guidance and ability to create cohesion across multiple streams of thought. And most importantly, Mark helps me leverage and amplify the writings of a not so great writer to the maximum extent possible, allowing me to save time and energy.
- Bob Paden, The Growth Coach
“Customer Engagement” is getting your customers/clients to trust you, to believe in you, to like you, and therefore to do business with you. And then letting the world know about it—so that they, too, can check you out.
As the world keeps revolving, it’s critical to evolve with it. However, it’s also vital to understand that many of today’s “big reveals” are traditional ideas propagated on steroids.
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Instead of the centuries-old intimate marketplace, there’s a whole world that can hear and see your message. And many ways to ascertain your preferences and pain points through technological triage.
But, the essence of that message is the same as it’s always been.
And that’s where Mark Lusky Communications comes in. |
Got something to say? Let us help you tell your story. |
Thoughts on Customer Service
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Great products are part of a great customer experience. Costco has figured this out. In addition to favorable pricing and excellent treatment, Costco has earned a reputation for carrying reputable products. While it’s not a perfect system, more often than not customers can buy products with confidence—figuring that only the crème de la crème will make the Costco cut. Because Costco carries a relatively narrow range of products compared to such mega-retailers as Amazon, they can be highly selective. What happens to product reliability, however, as the range and sheer number of products increase?
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The Happy Curmudgeon Blog Empowering People to Speak Up and Speak Out!
Mark Lusky aka The Happy Curmudgeon
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Product reliability valuable only IF you can get the product
Supply chain and shipping issues are creating havoc for consumers. Increasingly, products are getting stuck on ships or other transportation systems. Then, there’s the obvious shipping failures seemingly due, at least in part, to the current inability for shippers to maintain adequate staffs of trained, qualified employees. READ MORE
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