“By itself, content is only words on a page. Its value derives from telling and amplifying a compelling story in a way that influences and engages.”
MARK LUSKY
“By itself, content is only words on a page. Its value derives from telling and amplifying a compelling story in a way that influences and engages.”
MARK LUSKY
I have been working with Mark Lusky at Mark Lusky Communications for several months now and I can’t say enough about Mark and his service. Mark has a unique ability to take rough ideas, concepts and draft content and turn it into a work of art, yet keeping the style and intent of me, the original writer. We’ve collaborated on both simple and complex work. Mark has become an integral part of my team of partners providing my clients, network and audience with well written content. I not only value Mark’s skill and expertise in his craft, but also his guidance and ability to create cohesion across multiple streams of thought. And most importantly, Mark helps me leverage and amplify the writings of a not so great writer to the maximum extent possible, allowing me to save time and energy.
- Bob Paden, The Growth Coach
“Customer Engagement” is getting your customers/clients to trust you, to believe in you, to like you, and therefore to do business with you. And then letting the world know about it—so that they, too, can check you out.
As the world keeps revolving, it’s critical to evolve with it. However, it’s also vital to understand that many of today’s “big reveals” are traditional ideas propagated on steroids.
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Instead of the centuries-old intimate marketplace, there’s a whole world that can hear and see your message. And many ways to ascertain your preferences and pain points through technological triage.
But, the essence of that message is the same as it’s always been.
And that’s where Mark Lusky Communications comes in. |
Got something to say? Let us help you tell your story. |
Thoughts on Customer Service
One end of the pendulum to the other: From not communicating enough with customers to deluging them with confirmations, reminders, requests, survey questions, and directives via automated platforms and conversations. Clear, consistent communication is one thing. This is getting very noisy and annoying. While most customers can control the level of information provided to some degree (e.g., opting in/out of text and email messages and the like), there also is a proliferation of “surveying” during phone conversations that can get positively ridiculous.
The Happy Curmudgeon Blog Empowering People to Speak Up and Speak Out!
Mark Lusky aka The Happy Curmudgeon
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And the beatdown goes on...
Two unrelated social media posts show how deep and wide intrusive, over-communicating customer service platforms can get.
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