“Mark is that rare writer who can take complicated topics and tease out the most important points in a way that is engaging for the reader."
Ask yourself if these crucial content areas are up to speed and up to date:
Video and other A/V Scripts
Thought Leadership Articles
(including ghostwriting bylined articles on
behalf of key staff, colleagues, and partners)
Then ask yourself if your marketing content in these areas matches company performance claims.
Authentic writing tells the world how you’re really doing in such critical areas as customer service, employee treatment, quality control, and keeping commitments. Phony and exaggerated claims wind up backfiring, making companies look like a bunch of inept liars.
Finally, ask yourself if you’re amplifying all this content as much as possible.
Are you coordinating and leveraging all communications channels to maximize effectiveness and efficiency, which also means more bang for the buck?