“By itself, content is only words on a page. Its value derives from telling and amplifying a compelling story in a way that influences and engages.”
MARK LUSKY
“By itself, content is only words on a page. Its value derives from telling and amplifying a compelling story in a way that influences and engages.”
MARK LUSKY
I have been working with Mark Lusky at Mark Lusky Communications for several months now and I can’t say enough about Mark and his service. Mark has a unique ability to take rough ideas, concepts and draft content and turn it into a work of art, yet keeping the style and intent of me, the original writer. We’ve collaborated on both simple and complex work. Mark has become an integral part of my team of partners providing my clients, network and audience with well written content. I not only value Mark’s skill and expertise in his craft, but also his guidance and ability to create cohesion across multiple streams of thought. And most importantly, Mark helps me leverage and amplify the writings of a not so great writer to the maximum extent possible, allowing me to save time and energy.
- Bob Paden, The Growth Coach
“Customer Engagement” is getting your customers/clients to trust you, to believe in you, to like you, and therefore to do business with you. And then letting the world know about it—so that they, too, can check you out.
As the world keeps revolving, it’s critical to evolve with it. However, it’s also vital to understand that many of today’s “big reveals” are traditional ideas propagated on steroids.
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Instead of the centuries-old intimate marketplace, there’s a whole world that can hear and see your message. And many ways to ascertain your preferences and pain points through technological triage.
But, the essence of that message is the same as it’s always been.
And that’s where Mark Lusky Communications comes in. |
Got something to say? Let us help you tell your story. |
Thoughts on Customer Service
Is taking care of customers a strategy or a tactic? Is it transactional or a relationship? Does it encompass problem-solving or the totality of the experience with the customer? The answer to all of this is…all of this. In some circles, the process of problem-solving with customers is a series of tactical transactions. In other circles, customer care involves an overarching strategy that addresses making the total customer relationship as positive as possible. In some cases, transactional, tactical care is called customer service, while strategic relationship-building and tending is called customer experience. No matter what you call it, it’s all important. Maximum benefits are achieved when a global customer relationship strategy is developed, then implemented in a hands-on way with every customer conversation.
The Happy Curmudgeon Blog Empowering People to Speak Up and Speak Out!
Mark Lusky aka The Happy Curmudgeon
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Consistency, self-sufficiency, fast answers drive customer care success
Hit-and-miss customer care ultimately won’t cut it. Neither will experiences that don’t provide adequate self-service options. Companies with perceived “slow poke” responses also will drive consumers elsewhere...Customers expect a consistently positive experience, the opportunity to decide how to interact, and fast answers...They’re not patient when these expectations aren’t met.
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