“By itself, content is only words on a page. Its value derives from telling and amplifying a compelling story in a way that influences and engages.”
MARK LUSKY
“By itself, content is only words on a page. Its value derives from telling and amplifying a compelling story in a way that influences and engages.”
MARK LUSKY
I have been working with Mark Lusky at Mark Lusky Communications for several months now and I can’t say enough about Mark and his service. Mark has a unique ability to take rough ideas, concepts and draft content and turn it into a work of art, yet keeping the style and intent of me, the original writer. We’ve collaborated on both simple and complex work. Mark has become an integral part of my team of partners providing my clients, network and audience with well written content. I not only value Mark’s skill and expertise in his craft, but also his guidance and ability to create cohesion across multiple streams of thought. And most importantly, Mark helps me leverage and amplify the writings of a not so great writer to the maximum extent possible, allowing me to save time and energy.
- Bob Paden, The Growth Coach
“Customer Engagement” is getting your customers/clients to trust you, to believe in you, to like you, and therefore to do business with you. And then letting the world know about it—so that they, too, can check you out.
As the world keeps revolving, it’s critical to evolve with it. However, it’s also vital to understand that many of today’s “big reveals” are traditional ideas propagated on steroids.
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Instead of the centuries-old intimate marketplace, there’s a whole world that can hear and see your message. And many ways to ascertain your preferences and pain points through technological triage.
But, the essence of that message is the same as it’s always been.
And that’s where Mark Lusky Communications comes in. |
Got something to say? Let us help you tell your story. |
Thoughts on Customer Service
My longtime friend, Ann Jesse, recently died. Ann didn’t just practice stellar customer service, she created it. When diagnosed with Hepatitis C in the nineties, she started a national Hep C support organization to provide the help and answers she hadn’t been able to find anywhere else. The Hep C Connection grew to one of the nation’s largest and most influential support organizations in this realm. Ann’s efforts helped people across the country manage, and ultimately recover, from this devastating disease. This series of posts is dedicated to Ann Jesse’s customer service efforts on behalf of so many.
The Happy Curmudgeon Blog Empowering People to Speak Up and Speak Out!
Mark Lusky aka The Happy Curmudgeon
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Ann Jesse’s Hep C Connection changed the disease’s trajectory
Ann Jesse dedicated herself to providing Hep C sufferers peace of mind, along with education and access to needed clinical and emotional resources. It started with Hep C Connection’s He!p Line.
Notes an organization brochure back in the day: “How He!p Line works…Positive screening for HBV and/or HCV triggers a notification letter to the donor, and offers a toll-free He!p Line number…Once the donor calls, trained He!p Line counselors provide current and correct information relating to…Educational Materials—Centers for Disease Control, American Liver Foundation, Hep C Connection…Resource Lists (updated monthly)—National support groups, national list of treating physicians…Subject to caller consent, counselors continue their support with scheduled callbacks. This gently encourages a proactive course of action.” READ MORE |
