​Mark Lusky tells your company's thought leadership stories.

He develops those stories in your voice, drawing upon relevant perspectives and sources—presenting you the way you want to be known in the marketplace.

Website
​Landing Pages
Blog/Social Media
 Collateral/Decks

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Knowledge Center
​Video
​Case Studies
​Whitepapers

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Speaking Scripts
Video and other A/V Scripts
​Thought Leadership Articles
​(including ghostwriting bylined articles on
​behalf of key staff, colleagues, and partners)

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Authentic writing tells the world how you’re really doing in such critical areas as customer service, employee treatment, quality control, and keeping commitments.

It’s a whole lot more than “content development.”
It’s the ability to interview, interpret, and intuit how your brand is represented.

Doing the job right includes many elements:

Meaty, productive interviews followed by confirmation that any claims and assertions match up with actual, documented performance.

Independent research, synthesizing of information and views from a variety of sources.

Distilling everything down to coherent, compelling content that hits the right mark.

Enhancing credibility of the company involved. Building in marketing and reportorial perspectives to ensure authenticity and strategic benefit.

Key Questions to Ask

Are my company's crucial content areas up to speed and up to date?

Does our marketing content in these areas match the company's performance claims?

Are we amplifying all this content as much as possible?

Are we leveraging all communications channels to maximize effectiveness and efficiency?

Am I  ready to discuss solutions with Mark Lusky?

Let's Talk - 60 minutes free

​Words on a page may fulfill SEO objectives and fill up space, but the difference between “all the words that are fit to print” and “all the words that print to fit” is huge. Today, way too much emphasis is put on the latter at the expense of valuable writing.

Core Beliefs