Mark Lusky tells your company's thought leadership stories.
He develops those stories in your voice, drawing upon relevant perspectives and sources—presenting you the way you want to be known in the marketplace.
Website
Landing Pages Blog/Social Media Collateral/Decks Vertical Divider
|
Knowledge Center
Video Case Studies Whitepapers Vertical Divider
|
Speaking Scripts
Video and other A/V Scripts Thought Leadership Articles (including ghostwriting bylined articles on behalf of key staff, colleagues, and partners) |
Authentic writing tells the world how you’re really doing in such critical areas as customer service, employee treatment, quality control, and keeping commitments.
It’s a whole lot more than “content development.”
It’s the ability to interview, interpret, and intuit how your brand is represented.
Doing the job right includes many elements:
It’s the ability to interview, interpret, and intuit how your brand is represented.
Doing the job right includes many elements:
Meaty, productive interviews followed by confirmation that any claims and assertions match up with actual, documented performance. |
Independent research, synthesizing of information and views from a variety of sources and distilling everything down to coherent, compelling content that hits the right mark |
Enhancing credibility of the company involved. Building in marketing and reportorial perspectives to ensure authenticity and strategic benefit. |