Writing is the core offering.

There’s much more to it than the old Gene Fowler quote, “Writing is easy. You only need to stare at a blank piece of paper until drops of blood form on your forehead.”

While there’s never been any actual bleeding involved, doing the job right includes many elements:

​Words on a page may fulfill SEO objectives and fill up space, but the difference between “all the words that are fit to print” and “all the words that print to fit” is huge. Today, way too much emphasis is put on the latter at the expense of valuable writing.