Services

Writing is the core offering.

There’s much more to it than the old Gene Fowler quote, “Writing is easy. You only need to stare at a blank piece of paper until drops of blood form on your forehead.”

While there’s never been any actual bleeding involved, doing the job right includes many elements:

• Meaty, productive interviews
• Independent research
• Synthesizing of information and views from a variety of sources
• Distilling everything down to coherent, compelling content that hits the right mark
• Making sure that the claims and assertions match up with actual, documentable performance
• Building in marketing and reportorial perspectives to ensure authenticity and strategic benefit
• Enhancing credibility of the company involved
• Determining how best to repurpose the writing into many different platforms, thereby maximizing bang for the buck

​Words on a page may fulfill SEO objectives and fill up space, but the difference between “all the words that are fit to print” and “all the words that print to fit” is huge. Today, way too much emphasis is put on the latter at the expense of valuable writing.