Writing is the core offering.
There’s much more to it than the old Gene Fowler quote, “Writing is easy. You only need to stare at a blank piece of paper until drops of blood form on your forehead.”
While there’s never been any actual bleeding involved, doing the job right includes many elements:
While there’s never been any actual bleeding involved, doing the job right includes many elements:
- Meaty, productive interviews
- Independent research
- Synthesizing of information and views from a variety of sources
- Distilling everything down to coherent, compelling content that hits the right mark
- Making sure that the claims and assertions match up with actual, documentable performance
- Building in marketing and reportorial perspectives to ensure authenticity and strategic benefit
- Enhancing credibility of the company involved
- Determining how best to repurpose the writing into many different platforms, thereby maximizing bang for the buck