Developing an effective strategy requires tactics and commitment to follow through. Otherwise, strategy development winds up gathering dust on a shelf. Before taking on a client, we assess the willingness and ability to follow through on the strategy created. And strategy is never one-size-fits-all. In some cases, it ties to a specific project. In others, it’s an ongoing program. The key is to customize the right strategy to the right situation. Then follow through in a consistent and committed way.
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You’ve likely never heard this from a marketing communications company: In many ways, THE most important part of developing and implementing effective strategy is administration and workflow. While content development, creativity, analysis and engagement are critical to success, workflow/ administration is the linchpin to make it all work. It provides much-needed direction, focus and accountability—and offers a clear, cogent way to provide up-to-date reporting to everyone from funders to executive teams.
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There are many ways to communicate, and leverage channels with one another. There is no one “right” way. Digital isn’t everything, but it’s vital. Print is making a comeback and has become a “new” way to engage. Smoke signals? Who knows, maybe. Key to success is determining the best channels to meet your challenges, then using and leveraging them in the best way possible to meet your aims.
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Content should be much more than words around which to develop SEO campaigns or fill up empty space. Compelling content can drive effective messaging, branding and engagement if leveraged to the fullest. Good stories and memorable ideas developed and deployed in a variety of ways are good business. And can help set you apart from the crowd in ways that continue to grow your business.
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Let's take it to the next step!
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